25 - 27 Jul 2023

The Kenyatta International Convention Centre

Kenya eyes increasing high yield tourist arrivals from china’s big cities

Kenya has embarked on a tour of China’s major cities of Beijing, Shanghai and Guangzhou as it sets its eyes on $270 Billion revenue from the projected 160 million outbound tourism market in China.

The Kenya Trade forum road show themed “Adventure Tour” was attended by over 110 traders from key online travel agents (OTA) including Ctrip, Tongcheng, and Tuniu and key traditional travel agencies and tailor-made travel agencies.

The Kenya Tourism Board through this event sought to demystify the Chinese travel market perspective that Kenya is a seasonal safari destination and instead position Kenya as an ‘All Year Magic’ destination through intensive product training sessions to the Chinese Travel agencies in each of the 3 provinces. via KBC Channel1 News