16-18 July 2024

Kenyatta International Convention Centre
Nairobi, Kenya
Register Now Book Space


Nairobi, 15th November 2023 - The 8th edition of China Trade Week (CTW) Kenya made a triumphant return to its physical format, after 3 years of being held online. The event, hosted at the Kenyatta International Convention Centre, witnessed the convergence of global industry leaders, diplomats, and entrepreneurs for three days of impactful discussions and strategic collaborations.

Edwin Masivo, GEx Country Director for Kenya, set the tone for the event with a warm welcome, highlighting the strategic importance of Kenya as the gateway for trade and investment in East Africa, and expressing his confidence in the attractiveness of Kenya’s investment scene. “CTW has been a game-changer… Look around, and you'll see the incredible opportunities in construction, agriculture, food, and technology.”

Zahoor Ahmed, VP of Strategy & Partnerships at MIE Groups, expressed his excitement about the evolving nature of CTW. " Today we are excited to launch many new platforms including the eDigital Africa Summit," said Mr. Zahoor. He further emphasized MIE Groups’ dedication to continuing to live up to its mandate as an FDI driver for key source markets from Asia and the GCC with a focus on Africa.

Hon. John Ololtuaa, Principal Secretary for the State Department of Tourism, delivered the keynote address, commending CTW's resilience and its role in fostering international trade and partnerships. "CTW, over the years, has become a vital platform fostering international trade and partnerships," said Mr. Ololtuaa. While encouraging meaningful collaborations, he also urged exhibitors and delegates to immerse themselves in the rich tourism offerings of Kenya.

The event witnessed the signing of significant Memoranda of Understanding (MOUs), including:

  1. Fashion & Beauty Africa (FAB Africa) and Hey Babe: An MOU was signed to bring the FAB-Hey Babe Festival to Kenya next year, promising an exciting fusion of fashion and beauty.

  2. KNCCI Nairobi Chapter: A strategic partnership was solidified to enhance collaboration between CTW and the Nairobi Chapter of the Kenya National Chamber of Commerce. KNCCI was represented by the Nairobi Chapter Chairman, Dr. James Mwaura

  3. Amanbo: A significant MOU was inked with Amanbo, a leading e-commerce platform connecting Kenyan businesses with Chinese suppliers and buyers. This partnership aims to facilitate smoother trade relations and open new opportunities for businesses in both countries

In its 8th edition, CTW Kenya has evolved significantly, introducing independent co-located shows like the Africa Food Show, Africa Build Show, Megawatt Africa, Africa Technology Show, Africa Security Show, and the exclusive Africa eDigital Connect Summit. The event is set to continue over the next two days, officially closing its doors on Friday, 17th November. Following this, the CTW momentum will travel to Morocco next week, 21 - 23rd November, and then conclude its successful 2023 journey in Saudi Arabia from 26th - 29th November. 

About MIE Groups

MIE Groups is an established and successful organization with 20 years of experience in the industry running offices in China, UAE and Africa. We have worked with over 80,000 international trading companies to develop their markets in the Middle East & Africa. Our primary mandate is to assist business growth of Chinese and International SME companies around the GCC & Africa through our B2B Trading Platforms. As a major key player in the exhibitions industry we work alongside Exhibitors, Trade Buyers, Agents & Service Providers to conduct real-time business in our Exclusive Global Trade Week - Virtual Exhibition, your platform to reconnect global supply to drive the business forward. 

About GEx

Global Exhibitions Inc was founded in 2014 and is the Kenya-based representative of MIE Groups. GEx has immense experience in delivering world-class events and continues to provide local, regional and international exhibitors and organizers with unmatched expertise and in-depth knowledge on the African market. To date GEx has organized some of the biggest and most innovative trade shows, exhibitions and conferences in Africa. 

For media inquiries and further information, please contact:


Shraddha Tawde


[email protected]

Shainadene Agregado


[email protected]


Baker Otieno

Global Exhibitions Inc.

Email: [email protected]

What is your choice for the CTW Kenya 2024?


Gain new connections – emails, names, handshakes - potential clients and client inquiries, boosting your sales pipeline for the year.



Connect, learn, collaborate and discover the inspiration to take on challenges and unlock new business opportunities.



Position yourself as a thought-leader and keep your company’s profile at the front of the industry.



Affiliate your brand to a global and world class event to ignite your brand visibility, earn repeat business and referrals to new clients.

PARTNERS & Supporters 2023